This case remains designed to analyzes proper interactions among organizations with assorted business models. The case sights what sort of competitor effectively challenged the incumbent in the platform market according to strong network effects and switching costs. The case allows students to judge the benefits and drawbacks of eBay's platform enter-prize model in comparison to Amazon's retail enter-prize model to evaluate enter-prize model performance when value looped two industry players interact to judge how Amazon . com . com extended its enter-prize model and changed obstacles to entry in the platform market that produces champion-take-all effects for first changers discuss how eBay can respond to the completely new competitive dynamic, exploring both tactical and proper interactions and appraise the proper implications of eBay's 2011 acquisition of GSI Commerce.
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