Launched noisy . 2005, Zopa can be a peer-to-peer online brokerage that couples British people who would like to lend with people who would like to borrow. The business signifies a completely new enter-prize model inside the retail financial services industry, as well as, since Zopa is not technically a bank and does not lend money itself, the primary city must operate the organization are relatively small. Compared to some traditional full service bank Zopa concentrates on basically a few steps in the value chain. This case study provides introducing the financial service industry, especially banks, inside the Uk around 2006 and the way Zopa, something innovator, is marketing a unique position available on the market by having an innovative enter-prize model. Wealthy data especially on banking trends receive. Additional data on key players on the market are supplied. This data will enable students to develop an excellent understanding of sun and rain from the value innovation and the way technologies potentially have to alter an existing industry structure which is key players. A focus is on the thought of value innovation and sustainable competitive advantage. The case could also be used to handle the subject of techniques incumbent firms should respond to start up business models.
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