Zhongda Optical Cable Engineering Co. is smaller businesses that provides optical cable engineering services to companies that are establishing intranet programs in the province in China. Becoming an early entrant available on the market together with a higher-quality company, the business could charge premium prices. However, industry has changed, with a lot of rivals now delivering similar services. Additionally, companies--and several clients--learned the best way to do Zhongda's major task, optical cable welding, by themselves. Zhongda has three options: strongly target finish-user accounts, retreat from cable engineering services and focus on disseminating cable components, or start manufacturing optical cable welding machines. None is possibly a perfect match for Zhongda's capabilities, nevertheless the prospects for ongoing wealth in the present role are bleak.
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