Case ID: HKU972
Solution ID: 5589

Zero Fee Tours An Irresistible Bargain or a Sinkhole Case Solution

Case Solution

Noisy . 2003, a chapter of SARS in Hong Kong introduced with a plunge in inbound go to the town. Many local travel agencies started hosting below-cost inbound tours, named "zero-fee tours", for where you live now Chinese travelers. They generate income through getting these travelers to appear in designated stores that charge them inflated prices but offer lucrative commissions to tour operators. Zero-fee tours first caught the public's attention in October 2006 when several travelers were abandoned inside a pier since they spent insufficient while you shop. Then in June 2010, a tourist died of cardiac event carrying out a heated argument getting an excursion guide around the shopping arrangement. Despite safety measures implemented with the industry association, tourist complaints carry on growing and-profile cases through which guides insult or possibly fight with travelers still happen. Trendy Travel Limited can be a local tour operator that hosts regularly listed inbound tours. Facing strong market curiosity about zero-fee tours, it wish to know the enter-prize model of zero-fee tours: what is the driving pressure, can it be sustainable, and are you aware the impacts towards the organization as well as the entire industry? Furthermore, it desires to learn how to put its inbound tour business inside the short and lengthy-term.


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