Case ID: 612070
Solution ID: 6772

Virgin Group Finding New Avenues for Growth Case Solution


Your brain in the high quality private investment small company owner in the Virgin brand reflected round the group's new support beams of growth. Since the seventies when Richard Branson created the Virgin record selling company, Virgin acquired by yourself six companies a bigger factor than $1 billion each and changed their focus from record selling and music production with a bigger one based on airline carriers, health, financial services, mobile and media companies. Furthermore, Virgin happen to be capable of make use of the Virgin brand to a lot of different products without hurting the organization. Their challenge happen to be finding the primary city to purchase the completely new endeavors instead of the company. Since 2005, Branson was trading progressively more time and energy to a charitable organisation, Virgin Unite, combined with hired Stephen Murphy the completely new CEO in the Group. As Murphy considered their growth strategy for an additional decade he faced numerous difficult options. First, how should he fund new endeavors? While growing, the Group had offered stakes within the companies combined with signed together certification contracts for implementing the Virgin brand. The Virgin Group was today a loose group of companies some connected with Virgin only by brand certification contracts. Every time they expand by signing new certification contracts? Second, which kind of options should he seek? Every time they keep becoming a investment finance firm, being careful of recent endeavors as formerly or every time they purchase bigger plus much more established companies? What would be the results of the choices round the logo design and round the Group? Could they be likely to always be capable of inject the Virgin culture and switch around companies?

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