Case ID: R0107B
Solution ID: 33425

Transforming a Conservative Company One Laugh at a Time Case Solution


This traditional Midwestern company, a producer of business signs together with other identification products, didn't even allow employees to own coffee within their desks until 1989. However, if Katherine Hudson increased being CEO of Brady Corp. in 1994, she and her executive team determined that placing some lighter moments to the company's serious culture could create results within the organization and result in elevated performance and customers. Within the following sentences, Hudson distills her approach to overhauling Brady's culture into six concepts of great fun.

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