Case ID: 397113
Solution ID: 14665

Teradyne Managing Strategic Change Case Solution

Abstract

Three cases deal with the introduction of something totally new to Teradyne's kind of semiconductor test equipment. This case provides historic and administrative background for your other two cases. Teradyne: The Aurora Project handles the problems facing your brain from the start-up division responsible for developing and dealing with promote something totally new based on technology desired for that long term but unattractive to supply clients and, therefore, the operating divisions. Teradyne: Managing Difficult Change handles similar number of problems within the outlook throughout corporate management--particularly why the skunk works approach was necessary along with what new problems this process produces even if the job works well.


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