Case ID: 9B06A015
Solution ID: 20335

Splash Corporation B International Expansion Case Solution

Abstract

The Splash Corporation (A) case, product 9B06A014 works on the domestic Filipino market, specifically the competitive dynamics inside the existing items of skincare and hairdressing. The Splash Corporation (B) case focuses on international expansion and the introduction of a completely new kind of nutraceutical products. Both cases are situated between late 2005 and early 2006 but deal with different issues.


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