Case ID: 904A16
Solution ID: 14802

Samsung Redefining a Brand Case Solution

Case Solution

Within 10 years, Korea's Samsung has transferred itself in the maker of low-finish electronic products in to a legitimate rival to Japanese industry leaders for instance The brand new the new Sony and Panasonic. Success remains due largely to efforts to re-position Samsung just like a provider of classy, leading-edge technology. But shadows in the old brand image remain, spurred on with the ongoing ease of access to a few of the company's traditional products. The best choice of Samsung Electronics Canada remains submitted to resolve this problem, compelling difficult options regarding product, prices, distribution, and promotion that threaten to harm sales and short-run profits.


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