Formerly decade, Procter & Gamble has transformed Oil of Olay from "oil of old lady" into Olay Total Effects -Body of the most effective brands. Is one kind of your brands a gem inside the rough? The authors outline five key questions that will help you assess should you purchase brand reinvention. In case your brand can answer these yes, chances are good it may be transformed in the laggard in to a star. The authors present 5 facets of their Brand Reinvention Framework: proposition, target, options, production, and funnel, explaining in more detail how to cope with each element.
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