This B2b role play case as well as the six role play supplements describe a free account manager's seven month sales process as well as the customer's buying method that introduced with a lost order. This is an excellent case to educate yourself regarding business buying behavior, the discipline in the selling process as well as the treatments for sales assets (time) becoming an resource. It might be incorporated inside an opening marketing course within the MBA course or undergraduate level. It's equally effective for executive development. Furthermore, it matches a B2b marketing course to educate yourself regarding business buying behavior, or possibly within the introduction module in the sales management course.
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