Case ID: 9A98M036
Solution ID: 19882

Palliser Furniture Ltd Case Solution

Abstract

Palliser can be a large, effective family-possessed furniture manufacturer in Manitoba, Canada, that needs to respond to the progressively global character of the business. Its current business strategy, some worldwide trade liberalization, is clearly devoted to exports for the U.S. However, management perceives risks and limitations to growth utilizing their current product/market position and really should decide whether and the way to change. Management is faced by having an overseas entry mode decision in Mexico and/or China. This case is suitable for just about any course on worldwide management, worldwide marketing, or proper management. (A 3-minute video might be bought using this case, video 7A98M036.)


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