Because of the emergence in the lean enterprise (a Japanese innovation), the smoothness of competition has changed. Competitive advantages are virtually impossible to sustain instead of remaining from competition through creating sustainable competitive advantage, companies must now confront competition if they are to remain lucrative. The author describes the confrontation strategy and three product-related characteristics (cost-cost, quality, and functionality) that are vital that you this strategy. Companies that adopt a confrontation strategy must develop integrated quality, functionality, and cost management systems.
Estimated Submission On |