Case ID: 289047
Solution ID: 31
Words: 2473
Price $ 75

Marriott Corp The Cost of Capital Abridged Case Solution

Case Solution

Marriott Corporation has three divisions - lodging, contract services and restaurants - with various methods. The business uses three separate hurdle rates for your three divisions to value the recommended projects. It's thought this method is suitable that employing a single firm-wide discount rate because the methods in the three divisions differ drastically. However, the business must make certain the organization utilizes a appropriate discount rate for each division. Therefore, we calculate the best cost of capital for Marriott too for all the three divisions. An thorough analysis is presented in regards to the appropriate calculation inputs for all the three divisions along with other presumptions, made while undertaking the data, are justified.

Excel Calculations

Cost of Debt Calculation

Debt Premium, Risk-free Rate, Return on Debt 

Cost of Equity Calculation

Equity Beta, Market Risk Premium, Return on Equity

Tax Rate

WACC

Asset Beta Calculation

Lodging Beta, Restaurants Beta, Contract Services Beta

Questions Covered

1) Are the four components of Marriott's financial strategy consistent with its growth objective?

2) How does Marriott use its estimate of its cost of capital? Does this make sense?

3) What is the weighted average cost of capital for Marriott Corporation as a whole? What risk-free rate and risk premium do you use to calculate the cost of equity? How do you measure Marriott's cost of debt?

4) What type of investments would you value using Marriott's cost of capital?

5) If Marriott used a single hurdle rate for evaluating projects in each of its divisions, what would happen to the company over time?

6) What are the costs of capital for the lodging and restaurant divisions of Marriott? 

a) What risk-free rate and market risk premium do you use in calculating the cost of equity capital for each division?  How do you choose these numbers?

b) Did you use arithmetic or geometric averages to measure rates of returns? Why?

c) How do you measure the cost of debt for each division? Should the cost of debt differ across divisions? Why?

d) How do you measure the beta of each division?

7) What is the cost of capital for Marriott's contract services division? How can you estimate its cost of equity when there are no publicly traded comparables?

8) Marriott also considered using the hurdle rates to determine incentive compensation. How do we link this with the Economic Value Added (EVA) approach?