The case study solution provides summary of Jollibee's operational and proper activities. Domestic techniques are spoken about along with the international expansion techniques. Jollibee, a business leader inside the Philippines unhealthy foods industry, required to modify its future plans as answer the entry of rivals like McDonalds. The progres not only transformed the business in to a domestic market leader but handled to obtain an important market player worldwide. Due to the internationalization from the organization, its business structure must be re modified, as well as the management required to face numerous issues throughout this process. The expansion plan of Jollibee inside the new areas of California, Hong Kong and Papa New Guinea must be re considered by like the region specific factors to the general market trends.
1. How was Jollibee able to build its dominant position in fast food in the Philipines? What sources of competitive advantage was it able to develop against McDonald’s in its home market?
2. How would you evaluate Tony Kitchner’s effectiveness as the first head of Jollibee’s international division? Does his board strategic thrust make sense? How effectively did he develop the organization to implement his priorities?
3. As Noli Tingzon, how would you deal with three options described at the end of the case? How would you implement your decision?
4. Provide advice to the top management team at Jollibee. What should Tingzon do not ensure global success? Which option competitive advantages can Tingzon exploit to improve its global position?