This case examines the April 2002 decision of Jet Blue management to cost the dpo of Jet Blue stock throughout one of the worst periods in airline travel history. The case outlines Jet Blue's innovative strategy as well as the connected strong financial performance over its initial couple of years. Students are requested to value the stock and speculate on when the current $22-$24 per share filing range is appropriate. The case is built to showcase corporate valuation using reduced earnings and peer-company market multiples. The epilogue particulars the 67% first-day rise in Jet Blue stock within the $27 offer cost. Together with your a backdrop, students are uncovered to one of the well-known finance anomalies--the IPO under prices phenomenon--and so are requested to considerably discuss various recommended explanations.
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