Case ID: 9B11A044
Solution ID: 19397

Growing the Mamas & Papas Brand Case Solution


Nawaal Motlekar might be the controlling director of Kwenta Media and founding editor of Mamas & Papas, a recently launched nurturing magazine in Nigeria. From her early business encounters, Motlekar produced an individual and professional fascination with nurturing magazines. Just like a Black South African lady married to have an Indian guy inside an progressively multi-racial and multi-cultural society, Motlekar recognized a place for just about any nurturing magazine which will attract a wider plus much more racially and culturally inclusive audience. After extensive development and research, she launched the Mamas & Papas magazine noisy . 2009. The case charts Motlekars journey becoming an entrepreneur, additionally to her efforts between 2006 and 2009 to produce playboy to existence. The case explores the quantitative and qualitative research approaches employed by Motlekar, additionally to her marketing and branding initiatives towards developing a Mamas & Papas brand beyond just the physical magazine. While using magazine getting experienced shelves for 12 several days, Motlekar and her board faced numerous options. These incorporated options to improve advertising revenues and circulation, additionally to choosing the best way to extend the Mamas & Papas brand into related groups.

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