Case ID: 909A08
Solution ID: 4273

FIJI Water and Corporate Social Responsibility Green Makeover or Greenwashing Case Solution


This case analysis traces the establishment and subsequent operation of FIJI Water LLC which is bottling subsidiary, Natural Waters of Viti Limited, the initial company in Fiji getting rid of, bottling and marketing, both in your area and worldwide, artesian water from the virgin ecosystem on Fiji's primary island of Viti Levu. The case compares the growth and market development of this impressive company while using brand FIJI Natural Artesian Water (FIJI Water). The business is ongoing to develop rapidly within the last decade . 5, now exports canned water into many nations in the world in the production plant situated inside the Fiji Islands. In 2008, FIJI Water was the important thing imported canned water brand within the united states . States. Poor great marketing success in the FIJI brand, specially in the U.S. market, the case focuses on the way the organization has had proper care of immediately numerous corporate social responsibility (CSR) issues, including calculating and reducing its carbon footprint, responsibilities to key stakeholders, and concerns in the Fiji government regarding taxation and transfer prices issues. The case offers a compelling demonstration of how CSR challenges may jeopardize the sustainability from the clever web marketing strategy.

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