The Dell story is well-known in the market world: a young Michael Dell, while attending the school of Texas in Austin, founds your personal computer sales company that eventually revolutionizes the. The case puts students able from the senior executive at Dell who's planning with an investor relations meeting. Since the senior executive reviews information on his company, he miracles the easiest method to share to skeptical traders that Dell's strategy will return the business to growth. In examining the Dell story, students discover about how exactly Dell developed some competitive advantages that made an appearance unassailable prior to the early 2000s. The second part of the case demonstrates the impermanence of competitive advantages - it describes how Dell is attempting to remake itself after falling behind its rivals.
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