Case ID: UV6510
Solution ID: 18881

Davids Bridal A Proposal for a New Generation Case Solution

Abstract

CEO Robert Huth had David's Bridal in the decrease in 1996 to sales of $817.7 million by 2011, but he was concerned about future growth. Everybody was waiting longer and longer to marry and, once they made a decision to, were trading a more compact amount than formerly, and so the industry saw year-over-year declines since 2007. Would David's Bridal establish its brand inside the minds from the new generation of brides who looked, bought, and made a decision in different ways than past decades?


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