Case ID: SKE116
Solution ID: 2792

Cruzsalud Health Care for Low Sectors Case Solution

Case Solution

Cruzsalud will be a medium-sized company, founded in November 2004. Their enter-prize model required it's origin in the idea pre-paid out health care, by means of which low-earnings clients obtain some health services in exchange for any set payment amount, with prices different from 9 to 40 1000 bolivars (US$ 4.00 to 18.60) monthly. Once methods were showed up, Cruzsalud required to face several management problems connected with expected sales and customer fee collection systems. In addition, Cruzsalud faced a dilemma connected using its enterprize model. Regulations for Workplace Prevention, Conditions, and Atmosphere, which was passed within this summer time 2005, forced companies, regardless of size, to provide workplace health and safety services. Consequently of this mandate, as well as the determination proven by government physiques to adapt from it, business curiosity about health services spiraled. This opportunity, together with the down sides faced in reaching the appropriate quantity of clients, introduced the traders to wonder if Cruzsalud should still give consideration towards the low-earnings sector, as managers recommended, or move for the industry for worker health plans.

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