Case ID: 9B05M071
Solution ID: 20332

Cartridge World The Master Franchise Opportunity Case Solution


An entrepreneur has become more details round the Cartridge World franchising concept - a power outlet dedicated to the re-filling of printer tubes. The idea for Cartridge World began Australia wide in 1988 and contains grown to nearly 200 locations Australia wide, NZ as well as the United kingdom. The entrepreneur must think about the market opportunity in Canada and select whether he should select the country's master franchise, only one franchise, or abandon the concept altogether. Students will evaluate a franchise concept based on market opportunity as well as the franchise contract.

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