The case describes the transformation from the traditional Mexican company consequently of accelerating worldwide competition for your GCC (Ground Calcium Carbonate) market in Mexico. The business thinks about the problem if to enter the U.S. market and the easiest way of entry. GCC is principally based in the paper, plastics, and fresh fresh paint and flicks industries. Transportation costs and industry dynamics present a tough challenge for senior management. Teaching direction: Study the strategy of worldwide entry and industrial areas segmentation.
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